Assignment 2: Feasibility Analysis.
Assignment 2: Feasibility Analysis
Due Week 6 and worth 135 points
“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check
to see whether your idea, as originally conceived, needs to be modified, refocused, or changed
dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall,
2015, p. 237).
With this assignment, you will be addressing the fundamental question: Does this business have profit
potential?
Referring to the same business you either started or purchased in the first assignment, write a three to
four (3-4) page paper in which you:
1. Conduct a feasibility analysis in which you research:
1. Industry and Market Feasibility
2. Product or Service Feasibility
3. Financial Feasibility
4. Entrepreneurial Readiness
2. Based on your assessment, does the business idea need to be modified, changed significantly, or
abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a
new business that has profit potential.)
3. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
• This course requires use of Strayer Writing Standards (SWS). The format may be different than
other Strayer University courses. Please take a moment to review the SWS documentation for
details (more information and an example is included in the Strayer Writing Standards left menu
link).
• Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes associated with this assignment are:
• Describe and analyze the necessary activities and key decisions to start a small business.
• Use technology and information resources to research issues in small business management.
• Write clearly and concisely about small business management using proper writing mechanics.
Click here to view the grading rubric.
Points: 135 Assignment 2: Feasibility Analysis
Criteria Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Conduct a
feasibility analysis
in which you
research: Industry
and Market
Feasibility;
Product or Service
Feasibility;
Financial
Feasibility; and
Entrepreneurial
Readiness.
Weight: 50%
Did not submit
or incompletely
conducted a
feasibility
analysis in
which you
research:
Industry and
Market
Feasibility;
Product or
Service
Feasibility;
Financial
Feasibility; and
Entrepreneurial
Readiness.
Insufficiently
conducted a
feasibility
analysis in
which you
research:
Industry and
Market
Feasibility;
Product or
Service
Feasibility;
Financial
Feasibility; and
Entrepreneurial
Readiness.
Partially
conducted a
feasibility
analysis in
which you
research:
Industry and
Market
Feasibility;
Product or
Service
Feasibility;
Financial
Feasibility; and
Entrepreneurial
Readiness.
Satisfactorily
conducted a
feasibility
analysis in
which you
research:
Industry and
Market
Feasibility;
Product or
Service
Feasibility;
Financial
Feasibility; and
Entrepreneurial
Readiness.
Thoroughly
conducted a
feasibility
analysis in
which you
research:
Industry and
Market
Feasibility;
Product or
Service
Feasibility;
Financial
Feasibility; and
Entrepreneurial
Readiness.
2. Based on your
assessment, does
the business idea
need to be
modified, changed
significantly, or
abandoned?
Weight: 35%
Did not submit
or incompletely
explained,
based on your
assessment,
whether or not
the business
idea needs to be
modified,
changed
significantly, or
abandoned.
Insufficiently
explained,
based on your
assessment,
whether or not
the business
idea needs to
be modified,
changed
significantly,
or abandoned.
Partially
explained,
based on your
assessment,
whether or not
the business
idea needs to
be modified,
changed
significantly,
or abandoned.
Satisfactorily
explained,
based on your
assessment,
whether or not
the business
idea needs to
be modified,
changed
significantly,
or abandoned.
Thoroughly
explained,
based on your
assessment,
whether or not
the business
idea needs to
be modified,
changed
significantly,
or abandoned.
3. Two (2)
references outside
the textbook
Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references poor
quality
choices.
Does not meet
the required
number of
references;
some
references poor
quality
choices.
Meets number
of required
references; all
references high
quality
choices.
Exceeds
number of
required
references; all
references high
quality
choices.
4. Clarity, writing
mechanics, and
formatting
requirements.
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
