HOMEWORK

Assignment Content

Select the Access LivePlan link in the Course Content section to view sample business plan components.

Revise the Marketing Plan that you developed in MKT/574 to support your overall business plan. Include the following as they relate to the type of organization you created:

Complete Parts A, B, & C of the Strategic Marketing Plan.

http://myresource.phoenix.edu/secure/resource/MKT574v1/MKT574v1_StategicMarketingPlanTemplate.docx

Part A: Environmental Analysis and SWOT Analysis
Part B: Marketing Data Analysis
Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring

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