Assignment Content

  1. Select the Access LivePlan link in the Course Content section to view sample business plan components.

    Revise the Marketing Plan that you developed in MKT/574 to support your overall business plan. Include the following as they relate to the type of organization you created:

    Complete Parts A, B, & C of the Strategic Marketing Plan.


    Part A: Environmental Analysis and SWOT Analysis
    Part B: Marketing Data Analysis
    Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring

    Submit your assignment.


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