LDR Week 3.
Review the chosen company’s Mission, Vision, Strategy, and Business Operations.
Evaluate Sales, Marketing, and Advertising Processes and Systems of your chosen company.
Identify at least three strategic marketing/advertising initiatives and objectives.
Identify the organization’s existing Sales, Marketing, and Advertising systems.
Based upon your analysis, recommend needed systems or changes to existing systems.
Explain potential technology solutions to specifically support the Customer Relationship Management (CRM), customer contests, loyalty points programs, purchase tracking, bench-marking of internal versus external service processes, and management of inventory and related costs.
Use Microsoft® Excel® to create a Sales and Marketing Systems chart based upon the Sales and Marketing Systems template. The chart should include the following technology solutions, customer contests, loyalty points programs, purchase tracking, bench-marking of internal versus external service processes, and management of inventory and related costs. In addition, the chart should contain a list of existing systems that support these solutions and a list of recommended systems that the company needs.
Write a 1- to 2-page paper that recommends the needed systems or changes to existing systems.
Include concepts such as using consumer databases and new customer relationship management systems.
