Marketing Management

Marketing Management.

1_ a_ Why are consumer research and design thinking so critical to Intuit’s success?

b – What are the challenges Intuit faces in the near future?

c_  How important are Intuit’s products for mobile devices?

2_  a_What does Disney do best to connect with its core consumers?

b_What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?

c_What should next new area of business be?  Why?

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Marketing Management


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