1_ a_ Why are consumer research and design thinking so critical to Intuit’s success?
b – What are the challenges Intuit faces in the near future?
c_ How important are Intuit’s products for mobile devices?
2_ a_What does Disney do best to connect with its core consumers?
b_What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
c_What should next new area of business be? Why?